MISTAKE #1: You pick a printer based only on price

The old adage is really true. "You get what you pay for." This is especially true in the printing business. If you want good printing you should deal with a printer because of the overall value you receive, NOT because they are the lowest price.

Here's Why..

Value = Quality + Service + Price

It is impossible for any company in any industry to offer the cheapest price, have the highest quality, and provide the best service all at the same time.

You can get high quality and super service, but you can't get both and still get the lowest price.

Just like in your business, you hire the best people and buy the highest quality products - - consequently, you have to charge more for your services.

Total value is all three. Quality, Service, and Price.

The three most common problems you will have when you pick a printer who only offers the lowest price are:

1. The first problem is that dirt cheap printers don't usually stand behind their work if there is a mistake. Sure, other printers might do your printing for a little less money, but how will they treat you when there is a mistake with your job? To give the cheapest price, the usually have low-wage, inexperienced employees that have not been adequately trained. They also cut corners by using cheaper inks and lower quality paper to give you that low price. The end result is that you get what you pay for. And the little bit of money you saved ends up costing you more in the long run. Believe us, there is a saying we tell our clients: "The good feeling of a cheap price is long gone before the stench of poor quality is ever used up."
2. The second problem with a printer who offers the lowest price is that they tend to also offer the lowest quality. Your printed piece is your image. It directly reflects on your professionalism and the standards of work you are willing to accept.
   If you hand out shoddy materials, it rubs off on your company image. Plainly said,"Shoddy or low quality printing because of cheap price makes you look bad." No amount of savings is worth this. You've worked too hard and spent too much money to build your company image. Why throw it away for the few pennies you save on each sheet of printing?
3. And the third reason why picking the cheapest printer is a problem is that you might get charged for things other printers normally include in their quote in the first place. You'll be charged extra for such things as plates, film, cutting and artwork. Cheap printers nickle and dime you to death. What seemed like a good price actually ends up costing you more in the end. This is just a tactic cheap printers use to get in your door.

To avoid buying on price alone, we suggest that you choose two or three printers and rank them in the order that is important to you such as: Quality first, Service second, and Price last.

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