Many printer own or lease great equipment, but that doesn't mean they know how to run it. You can have the "latest, greatest technological wonder gizme", but if you don't know how to operate it properly, you are better off not even turning the darn thing on.
Compare this, for example, to using all of the complicated controls on your VCR.
We've all had VCRs for over twenty years, yet studies show that half of the people that own them don't even know how to set the clock, let alone use its advanced features. Think about the browser you are using right now to view this page. Do you know all of its features?
The same thing happens in the printing industry.
Printing presses, whether conventional or digital, have a lots of bells and whistles, but if the printer has a pressman or operator who doesn't know how to use the new features, you might as well go to a company that has old equipment. Your job could even be done better there.
Make sure the printer you choose has their staff trained by the factory ro another competent company, and has siginificant experience with their equipment. This ensures that your printing will get done right the first time. And on time!
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