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MISTAKEĀ #3: You think all printers are the same

Every printer is different. No two printers are really the same, even from one franchisee to another. Every printer has different equipment and different employees who know how to print certain kinds of jobs well. Every company has a different number of employees, each with different abilities and different lead times to complete your work.

Printing is art and craftsmanship combined. Most people who buy printing don't truly understand that despite all the technological advances, printers use variations of the same techniques as twenty years ago.

Contrary to what a lot of people think, printing is not just running paper through a copy machine. It takes craftsmanship to turn out quality printing. Printers still must adjust ink, water, plates and paper before they can print the first sheet, and even if printing digitally the machines must be set up and maintained properly to produce superior quality.

Communication is the key to picking the best printer for you.

This will help you decide whether they are the best printer for YOU!

After you ask your questions, it will become pretty obvious which company you should choose. The company that wants your business will prove to you that they are the best printer to do your work. Thank your time to decide which printer you would like to use -- but when you decide, you must be loyal to them (See Mistake #2).

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